We never knew we needed a Harry Styles beauty brand, but I guess we do?
Earlier this year it was uncovered that the singer had taken out a trademark for "wholesale of perfume and cosmetics," and now the first range of products have launched. Following the pre-order drop, the initial collection is now completely sold out.
The label, dubbed Pleasing, was filed as "Pleased As Holdings Limited" by Styles and his assistant Emma Spring, and had been popping up on posters throughout London with no release date or further info, teasing today's drop.
Products include four nail polish colors: "Perfect Pearl, "Granny's Pink Pearls, "Pearly Tops," and "Inky Pearl." The name and design of the product is a nod to Harry's signature accessory, the pearl necklace, and features a pearl-inspired cap. They're each sold separately at $20, or as a set of four at $65. The set also comes with nail stickers, that can be used to create an eye-catching manicure.
As for skincare, the label has two products. The Pearlescent Illuminating Serum comes in a stunning bottle filled with beads (we're still confused how these work, are they dispensed? Do they dissolve?), and contains vitamin B5, antioxidants, and amino acids.
The Pleasing Pen is an innovative and fun product that features two potent serums; one for the lips, and one for the under eyes. The applicators are cooling steel rollers, leaving a refreshing feeling and helping to de-puff the face.
Harry Styles is joining the latest wave of celebrities venturing into beauty. This year alone we've already seen new brands from Ariana Grande, Jennifer Aniston, Ellen Degeneres, Naomi Osaka, and more, and it shows no signs of slowing down anytime soon. Beauty is the new fashion, and it is undoubtedly where the money is at.
The Pleasing products are currently sold out on the label's website, but fans can sign up for early access before November 28th. Whether the products are worth it or not, we're not sure, but the internet is already flooding with reviews from press and influencers ahead of the pre-order arrivals.