“This balancing act is really about what is essential, what we wear every day, as filtered through the always-evolving properties of the Heron Preston lens,” says Preston about his SS22 collection.

From the gender-neutral silhouettes to a much closer focus on sustainability, Heron Preston SS22 reflects a new sense of calibration for the designer.

This season, Heron Preston has introduced a three-tier scale to assess a garment’s level of environmental impact. “Sustainability has turned into a trend. It can feel fake and today, ‘sustaining’ is no longer enough, a more honest term would be ‘less environmentally destructive,” he says. And SS22 backs up his authentic effort. Heron Preston garments have been sorted into eX-Ray, Preferred, and Standard categories — in descending order of sustainability. The goal is to eliminate all Standard items from his collections.

Standard items are so-called because they contain less than 50 percent in weight of a material or materials deemed sustainable. As for Preferred garments, they contain at least 50 percent, and eX-Ray pieces are nearly 100 percent sustainable. This measurement takes into account all fabrications throughout the supply chain, from provenance to shipping and manufacturing to social conditions during the process.

Heron Preston SS22 is the result of Preston’s recent studies. It’s the product of a new way of life, with an emphasis on dismantling pre-ordained visions of workplace attire. A closer look at texture is another characteristic of the collection. Padded, transparent, and double-layered organza pieces are dramatic new ground for the label, but the collection is still anchored by flashes of signature orange to round out the visual identity.

As a whole, SS22 is a time capsule of the times we’re living in. Rebellion and breaking tradition form part of the foundation, while the rest is based around balance and equality. The designer imparts a sense of fun and signature style to tie it all together with bold graphics and pop-culture references. Welcome to the next chapter of Heron Preston.

Want to keep browsing? Head to the Highsnobiety Shop for more products that we love. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

We Recommend
  • Alpha Industries SS24 collection bombers
    A.I.’s SS24 is the Alpha and Omega of Combat Couture
    • Style
    • sponsored
  • A model wears John Galliano's Maison Margiela 2024 Artsianal collection
    Why Maison Margiela SS24 Was the Best Couture Show in Years
    • Style
  • New Balance MADE in USA Spring/Summer 2024.
    New Balance's SS24 Sneaker Lineup Is Incredibly Powerful
    • Sneakers
  • ROA SS24
    ROA Is Going Back To Its Roots For SS24
    • Style
  • A Kind of Guise SS24
    A Kind of Guise SS24 Is a Tapestry of Albanian Beach Vibes
    • Style
  • Image on Highsnobiety
What To Read Next
  • Jacquemus x Nike SS24.
    Jacquemus & Nike Has More Swoosh In Its Locker (Exclusive)
    • Style
  • adidas yeezy february 2024 release
    More YEEZYs Are Coming in 2024, adidas Confirms
    • Sneakers
  • Image on Highsnobiety
    The Nordstrom Sale Now Includes Up to 85% Off
    • Style
  • Supreme x The North Face SS24.
    Supreme's Latest TNF Collab Is Quite Literally 50/50
    • Style
  • Dani posing with her Barbour jacket during the re-waxing process
    Here’s Why Barbour Is Still The Boss Of British Style
    • Style
    • sponsored
  • adidas YEEZY Slides, YEEZY Foam Runners & YEEZY BOOST 500 sneakers in adidas' March 2024 restock
    adidas YEEZY's February 2024 Drop: Everything to Know
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.