With Halloween behind us and November now here, H&M is transitioning to the new season by presenting its Holiday 2018 campaign. In addition to still photography, the project is highlighted by a six-episode mini-series, titled Hotel Mauritz, directed by Matt Piedmont.
H&M's Holiday 2018 campaign features a cast of stars from the worlds of film, music, and fashion, including 34-year-old actress Aubrey Plaza, best known for her role on Parks and Recreation, in addition to starring in numerous feature films.
“H&M’s holiday collection is all about effortless sophistication," says Pernilla Wohlfahrt, H&M’s Design Director. "Our womenswear fashion is a particular highlight for me this year, with numerous cool, relaxed pieces that will take the panic out of party-dressing. As for menswear, the collection is full of sleek tailoring, and our childrenswear is truly fantastic, full of fairy-tale accents. From luxurious statement pieces to homespun treats, it’s about catering to the magical seasonal atmosphere.”
H&M's Holiday 2018 women's collection features a heavy dosage of monochromatic colors, with versatile styles that can be worn on multiple occasions. Knitwear is decorated with pearls and beads, perfectly paired with coated skinny jeans. Satins and second-skin dresses are then livened up with lingerie elements.
For men, shirting is elevated with unique prints, while knitwear is rendered in a neutral color palette, showcasing classic neutrals, rusty reds, and autumnal chestnuts. Furthermore, suits boast a clean cut, designed to flatter all sizes.
Lastly, H&M provides kids with fairy tale elements, utilizing fantastic creatures and shimmering metallics. Standouts include tulle princess skirts for girls and graphic printed knits for boys.
For more, be sure to check out H&M and Moschino's upcoming collection, due out November 8.