With Halloween behind us and November now here, H&M is transitioning to the new season by presenting its Holiday 2018 campaign. In addition to still photography, the project is highlighted by a six-episode mini-series, titled Hotel Mauritz, directed by Matt Piedmont.

H&M's Holiday 2018 campaign features a cast of stars from the worlds of film, music, and fashion, including 34-year-old actress Aubrey Plaza, best known for her role on Parks and Recreation, in addition to starring in numerous feature films.

“H&M’s holiday collection is all about effortless sophistication," says Pernilla Wohlfahrt, H&M’s Design Director. "Our womenswear fashion is a particular highlight for me this year, with numerous cool, relaxed pieces that will take the panic out of party-dressing. As for menswear, the collection is full of sleek tailoring, and our childrenswear is truly fantastic, full of fairy-tale accents. From luxurious statement pieces to homespun treats, it’s about catering to the magical seasonal atmosphere.”

H&M's Holiday 2018 women's collection features a heavy dosage of monochromatic colors, with versatile styles that can be worn on multiple occasions. Knitwear is decorated with pearls and beads, perfectly paired with coated skinny jeans. Satins and second-skin dresses are then livened up with lingerie elements.

For men, shirting is elevated with unique prints, while knitwear is rendered in a neutral color palette, showcasing classic neutrals, rusty reds, and autumnal chestnuts. Furthermore, suits boast a clean cut, designed to flatter all sizes.

Lastly, H&M provides kids with fairy tale elements, utilizing fantastic creatures and shimmering metallics. Standouts include tulle princess skirts for girls and graphic printed knits for boys.

For more, be sure to check out H&M and Moschino's upcoming collection, due out November 8.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.