03 014 title media reel 2 25fps 2k.00 00 00 00.Still002 h&m divided h&m
Highsnobiety / Ahmed Chrediy

H&M’s list of collaborators is one to be rivaled. From Maison Martin Margiela to Comme des Garçons and Alexander Wang, over the past 15 years the Swedish retailer has teamed up with some of the most prestigious names in fashion. The brand is even credited with kick-starting the "high-fashion X high-street" format with its Karl Lagerfeld collection in 2004.

While H&M will surely continue to join forces with luxury fashion houses in the future, the retailer’s latest collection is the antithesis to these previous hyped, extremely sought-after collabs. Rather than democratize the rarefied, it looks to elevate something much more ordinary: the Post-it note.

 

 

 

hm-post-it-collection-12
Highsnobiety / Ahmed Chrediy
hm-post-it-collection-11
Highsnobiety / Ahmed Chrediy
hm-post-it-collection-16
Highsnobiety / Ahmed Chrediy

Although not the most obvious of partners for a fashion collection, in an age when everyone seems to collaborate with everyone in constant pursuit of newness and hype, a collection that pays tribute to something as common as the Post-it note could be considered as an ironic take on the situation. Scarcity, another factor that drives hype around many collaborations, is eliminated here as the drop will be available in all of H&M's stores worldwide.

hm-post-it-collection-10
Highsnobiety / Ahmed Chrediy
hm-post-it-collection-06
Highsnobiety / Ahmed Chrediy
hm-post-it-collection-08
Highsnobiety / Ahmed Chrediy

It’s not without reason that the retailer has teamed up with the stationary brand. The two share certain similarities – both have served as reliable and affordable companions aiding people from all walks of life to express themselves for years. Just as H&M lives in everyone's wardrobe, Post-it notes live in everyone’s desks.

 

hm-post-it-collection-13
Highsnobiety / Ahmed Chrediy
hm-post-it-collection-15
Highsnobiety / Ahmed Chrediy
hm-post-it-collection-14
Highsnobiety / Ahmed Chrediy

Plus, it couldn't have come at a better time considering today’s penchant for neons. Borrowing directly from the Post-it Brand’s range of fluorescent colors, this collection is a wallet-friendly and low-risk way to add neon into your wardrobe. For cues, see the images on this page that style neon with tailored silhouettes, another trend currently making a comeback.

hm-post-it-collection-05
Highsnobiety / Ahmed Chrediy
hm-post-it-collection-03
Highsnobiety / Ahmed Chrediy
hm-post-it-collection-02
Highsnobiety / Ahmed Chrediy

Available for men and women, the collection comprises tees and long sleeves carrying the Post-it Brand logo, alongside polo shirts featuring the logo as an allover print. Accompanying the apparel is a range of accessories including caps, socks, a cardholder, and a pair of sneakers. Also dropping is a summer-ready range of shorts and tees.

 

hm-post-it-collection-09
Highsnobiety / Ahmed Chrediy
hm-post-it-collection-17
Highsnobiety / Ahmed Chrediy
hm-post-it-collection-04
Highsnobiety / Ahmed Chrediy

The collection is available now via hm.com and in stores worldwide.

  • Photographer:Ahmed Chrediy
  • Light:Frank Freppon
  • Stylist:Gabriella Norberg
  • Stylist Assistant:Cesar Sanchez Coa
  • HMU:David Lopez
  • Runner:Ivan Leopez
  • Model:Mitchell Appiah
  • Model:Sjors Smit
  • Producer:Indigo Janka
  • Project Manager:Sarah Vielhaus
  • Creative:Shane Gormley
  • Featured brands::Arthur Avellano, Wiboe Projects, Sandro, Carlota Barrera, Kentucky’s Western, Capote Eyewear, Avellaneda, Gucci, A.A. Spectrum, Barret Addictes, Andres Zurru, Avellaneda, Man’s Concept

We Recommend

  • Image on Highsnobiety

    Kris Jenner's Latest Project: Getting Pete Davidson an H&M Campaign

    Culture
  • Image on Highsnobiety

    Here's Why Undefeated’s New Watch Costs $55,000

  • Image on Highsnobiety

    Summer Is Here And The Pool Is Open With H&M’s Hôtel Hennes

    Style
  • Image on Highsnobiety

    Pete Davidson, Fast-Fashion's Red Carpet King

    Style
  • Image on Highsnobiety

    The Great Greenwashing Crackdown Is Coming for Fast Fashion

    Style
  • Burberry monogram collection

    The Latest Thomas Burberry Monogram Collection Fuses Past & Present

    Style

What To Read Next

  • Image on Highsnobiety

    Clarks + Them Skates = Wallabees & Blades

    Sneakers
  • Image on Highsnobiety

    Let Pandora Kick Off Your Keith Haring Collection

    Style
  • Image on Highsnobiety

    Bottega Veneta, Andy Warhol & the Padded Cassette

    Culture
  • Image on Highsnobiety

    Dial in You Comfort with these Zip Up Hoodies

  • white shirt project tribute karl lagerfeld takashi murakami

    The 2023 Met Gala Will Honor Karl Lagerfeld, According to Rumors

    Culture
  • Image on Highsnobiety

    The Best, Worst, and Weirdest Celebrity Halloween Costumes

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.