Model: Sapuen Low GTX
Release Date: September 18
Price: ¥18,500 (approx. $168)
Buy: Online at Coverchord
Editor's Notes: MAMMUT's high-performance expertise tackles new terrain as the brand conquers its debut footwear collaboration.
Stepping into the world of alpine performance in 1862 as a rope manufacturer, MAMMUT's long history has seen them at the apex of high-performance for generations. While legacy and loyalty can be enough to keep a brand afloat, it takes an evolution of design and technology to maintain relevancy in an industry that prides itself on pushing boundaries, which is where the brand has found success.
In the era of ultra-collaboration, it's common to see two, three, or on occasion, more brands come together to co-brand products. Sure, seeing your favorite names side-by-side is cool, but a partnership without purpose is where lots of these projects fall flat. Many will choose to hold back and wait however long it takes to make sure their first collab makes perfect sense; case in point, MAMMUT.
For its first foray into the world of co-branded sneakers, MAMMUT looks to Japan. A purveyor of refined urban essentials across apparel and accessories, hobo's contemporary aesthetic and functional design ethos makes them the perfect primary collaborator.
So, why is hobo × MAMMUT Sapuen Low GTX such a great example of meaningful collaboration? At its core, the silhouette is a piece of performance gear equipped with a breathable GORE-TEX membrane and Flextron Technology. From an external view, hobo's application of beige velour leather upper, laces, and sole creates a piece of footwear that's equal parts function and style.
As far as first wins go, this one hits it out of the park.
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