Vintage VHS horror covers are a world apart from the bland Netflix posters we're used to, but it's no accident that the often-tacky designs have remained in the mind of movie-lovers long after your local Blockbuster has closed down.

The above video courtesy of YouTuber Entertain The Elk, explains exactly how — and why — the horror industry made its covers so iconic.

The video charts how horror covers from 1970s exploitation movies, 1980s slasher films, and the infamous "Video Nasties" all used the AIDA advertising method to entice viewers. Things like a centered image, simplified color scheme and legible text drew the attention of the casual browser, while plenty of blood, nudity and humor kept their interest.

Watch the video above and prepare to get nostalgic for the VHS days.

Now, check out the 10 best horror movies based on true stories.

What To Read Next

  • Image on Highsnobiety

    Nicole Kidman & Keith Urban in Full Balenciaga? Sure, Why Not

    Style
  • Image on Highsnobiety

    North West, "Catwoman," K-Pop Stars & Everyone Else at Balenciaga Couture

    Style
  • Image on Highsnobiety

    It's a Speaker, It's a Bag, It's a Balenciaga "Beaker"

    Style
  • Image on Highsnobiety

    At Balenciaga, Household Names Become High Fashion

    Style
  • Image on Highsnobiety

    The Devil Works Hard, But TikTok's "Gentleminions" Work Harder

    Culture
  • Image on Highsnobiety

    MSCHF's Super Normal, Not-Force 1 Shoe Doesn't Belong Uptown

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.