After Jägermeister recently unveiled its first-ever international streetwear collection, we get a glimpse at how our community is rocking the stylish pieces. Nicknamed the “Best Nights” collection as a homage to all the great nights to come once quarantine ends, it’s meant to convey a message of optimism that hopefully we’ll soon be able to enjoy each other’s company again.
The campaign launched with a global cast of fashion figures fronting the collection, including celebrity stylist Bloody Osiris, Swedish stylist and YouTuber Lisa Anckarman, and streetwear's distinguished senior citizen Alojz Abram, otherwise known as Streetwear Grandpa.
Now, we take a look at how influencers on social media are styling it. One of the highlights from the capsule is a T-shirt featuring a camouflage print that doubles as an interactive experience when scanned through an Instagram AR filter.
Artist, model, and Instagram star Richie Shazam shows us how they’d rock the camo tee, while fellow creatives Vashtie and Jorge “Gitoo” Wright stunt in the collection’s graphic hoodie. The hoodie’s minimal frontside is juxtaposed with a large graphic on the back, while the sleeve contains a fictional receipt that serves as a reminder of what goes into a memorable night.
Singer-songwriter DaniLeigh, artist KidSuper, entrepreneur YesJulz, and Latin musician Baby Yor confidently rock the all-over camo sweatpants, each highlighting the statement-making print in their own way.
Check out their fits below, and shop the Jägermeister “Best Nights” collection here.