The special version of the iconic shopping bag, which is retailing for £1.50, will be available online beginning this Friday, May 15, ahead of International Day Against Homophobia, Transphobia, and Biphobia on May 17 and Pride Month in June. All profits will be given to local LGBT+ initiatives, charities, and causes chosen by IKEA stores in the UK and Ireland.
"At IKEA, our culture is centered on the value of togetherness. We believe equality is a human right and that everyone deserves a home where they can be themselves," said Peter Jelkeby, Country Retail Manager and Chief Sustainability Officer, IKEA UK and Ireland.
"We know that lockdown will disproportionately affect the LGBT+ community. With many isolated from their support networks, and with Pride celebrations postponed, it has never been more important to show our support and encourage everyone to provide a safe and welcoming space for members of the LGBT+ community and ‘be someone’s home’," he concluded.