IKEA partners with colette creative director Sarah Andelman and Darcel Disappoints designer Craig Redman for a new collaborative collection celebrating modern student life. Items from the capsule stand out due to captivating patterns and unexpected color combinations.
“Sarah is a pioneer in creating lifestyle retail experiences, and colette presented a back to school must have collection every year. Sarah has a wide network of influencers around the world,” says Henrik Most, Creative Leader for the FÖRNYAD collection, IKEA. “For this collaboration, she introduced us to Craig, known for his egg-shaped alter ego Darcel, with a lot of young, design-interested followers—our target group.”
Andelman and Redman’s IKEA collection consists of lamps, sofas, desks, stalls, and accessories including stationary named FÖRNYAD. Redman specifically designed IKEA’s iconic FÖRNYAD bag to reflect the highs and lows of life.
“I have a bunch of the classic blue bags at home, I use them for unglamorous things like laundry, but with this new print the bag equally works great as an overnight bag or if you just want to look cool lugging stuff across town,” says the designer.
See the gallery above to get a feel for the limited edition Sarah Andelman and Craig Redman-designed IKEA capsule, which releases this June.