In what was an attempt at troll of the year, or merely an indictment of our times, a new mural painted in Los Angeles' Melrose neighborhood was made available only to "verified influencers" or those with at least 20,000 social media followers.
Guarded by security and covered by a white tent, the mural is part of a viral marketing campaign for upcoming web series Like and Subscribe by comedian Jack Wagner and starring Brandon Wardell, Jon Milhiser, and Dillon Francis. The show, starting July 9, is a satire of the world of social media influencers.
The makers chose to follow the adage that there's no such thing as bad publicity, with the campaign certainly drumming up plenty of attention — as soon as news about the mural hit social media, Twitter was flooded with people denouncing it.
People hated the mural
Others compared it to a ‘Nathan for You’ episode
And a ‘Black Mirror’ episode
Finally, Twitter users pointed out the account behind it wasn’t eligible to see it
Posting to Instagram, Wagner wrote, "I thought influencers would appreciate but unfortunately a lot of them got very mad at this." Either way, if Wagner had wanted to get people talking, he certainly achieved that.
What do you think of the idea? Let us know in the comments below.
In other news, we investigate just how much money influencers make.