This morning, Instagram announced their new Checkout function and it looks like it's going to radically change the way we shop online. By linking credit card details to your profile, Instagram will let you click-to-buy directly within the app without having to be redirected to a brand’s website.

That means no more inputting shipping details every time you buy somewhere new. The Checkout function is designed to make your shopping experience more streamlined, and potentially facilitate a few more impulse purchases. Prior to the reveal, Instagram has been trialing shoppable features including product tags in posts and product stickers in Stories, and according to Vogue it was a success, with 130 million people tapping the product tags each month.

Instagram proposes the new function will make online shopping more secure, too. As part of the beta launch, you can use the function with participating brands including Burberry, Prada, Oscar de la Renta, Balmain, Michael Kors, H&M, Zara, Nike, and Warby Parker.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.