Instagram

This morning, Instagram announced their new Checkout function and it looks like it’s going to radically change the way we shop online. By linking credit card details to your profile, Instagram will let you click-to-buy directly within the app without having to be redirected to a brand’s website.

That means no more inputting shipping details every time you buy somewhere new. The Checkout function is designed to make your shopping experience more streamlined, and potentially facilitate a few more impulse purchases. Prior to the reveal, Instagram has been trialing shoppable features including product tags in posts and product stickers in Stories, and according to Vogue it was a success, with 130 million people tapping the product tags each month.

Instagram proposes the new function will make online shopping more secure, too. As part of the beta launch, you can use the function with participating brands including Burberry, Prada, Oscar de la Renta, Balmain, Michael Kors, H&M, Zara, Nike, and Warby Parker.

Weekend Staff Writer

Isabelle is an Australian writer based in Berlin.

What To Read Next