Given the cultural relevance and history of Jordan Brand, it's no surprise that it's amassed one of the most extensive celebrity line-ups of any other sneaker brand on the market. With Jordan's presence in music ever deepening, it's getting back with J Balvin to drop his latest Air Jordan collab: appropriately, an Air Jordan 3.
Despite being a relatively new addition to the Jordan family, J Balvin has always built a two-strong arsenal of colorful looks that holds no shortage of flair.
Striding through the line-up in numerical order, J Balvin's collaborative offering looks set to introduce an AJ3, following last year's AJ2 and 2021's AJ1. The musician wore the upcoming pairs at Formula 1's 2023 Miami Grand Prix, supplying first looks at the collaborative 3s which sees J Balvin again utilizes a full spectrum of color that left necks snapping.
Bright ombre hues strike the heel tab and part of the midsole. Elsewhere, the vibes are relatively calm with off-white pretty much taking over along with the famed elephant print.
In case you're already liking what you see, sit tight. J Balvin's Air Jordan 3 "Medellín Sunset" sneakers are expected to touch down on September 2 in full family sizing for $250, alongside an apparel capsule.
Throughout its history, Michael Jordan's signature Nike sneaker line's footing in hip-hop has held just as much weight as in basketball. Countless references to the line's flagship numerical silhouettes are littered throughout the discographies of artists like Jay-Z, Lil Wayne, and Drake.
Naturally, this accumulated in hip-hop artists receiving collaborative Jordans of their own, most notably Drake's OVO and Travis Scott, the latter of which has built a line-up that boasts the Air Jordan 1, Air Jordan 1 Low, Air Jordan 4, and 6.
Having delivered countless artist-imaged iterations of the brand's leading sneakers, Nike and Jordan Brand turned their attention to some of the music industry's leading talents outside of hip-hop, ushering in a new roster of stars that includes Billie Eilish and J Balvin.
This article was published on May 3 and updated on June 13
