During his performance at Day N Vegas festival this weekend, J. Cole teased his next much-anticipated sixth studio album in a satirical ad campaign for "The Fall Off 2020."

The Dreamville rapper played the video during his set. The clip started out with footage of police, protestors, and lawmakers, before cutting to clips and photos of Cole overlaid with a waving American flag. Following the typical format of political campaign videos , a narrator spoke over the video, "It seems like shit is all fucked up. The country needs a hero to turn to in these turbulent times. Jermaine Cole is that hero." He continued, "He's a man whose humility knows no bounds. A man whose pen is so potent, each word of his verses reportedly cost $2,000. We need someone with big ideas and bold solutions. An expert in diplomacy. A candidate who can heal the inter-generational war.... There is only one answer, one true unifier to heal the country. Make your voice heard. Vote for The Fall Off in 2020."

Fans assume that this is J. Cole's album announcement. The Fall Off is expected to be Cole's sixth studio album, a follow-up to 2018's KOD, which ended with the track "1985 (Intro to 'The Fall Off')." The rapper has been teasing the project for a while now. In a 2018 interview with Angie Martinez he revealed his 2016 tracks "False Prophets" and "Everybody dies" were actually intended for The Fall Off.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.