We certainly didn't peg J. Cole as a Vetements fan. But we're not mad at it either — his Vetements tee collection is pretty solid.
During the Montreal stop on the "It's All A Blur" tour, Drake surprised fans by bringing out J. Cole two nights in a row. And for both nights, the Dreamville founder had Vetements on his back.
The first night saw J. Cole in the label's oversized "Gamechanging" tee, which looks like a spoof New Balance t-shirt (knowing Vetements' trolling ways, that's probably the point).
For the second night, the Born Sinner artist sported a simple Vetements navy logo tee with a single red stripe, paired with some baggy jeans.
J. Cole even had a post-show Vetements tee, donning a classic white Vetements Limited Edition top while posted up with Boi-1da and Bas. I guess after the party comes the after-party with more Vetements.
Cole's Vetements tees for the It's All Blur tour naturally sent us down a wormhole of the musician's past looks. And let's just say: this ain't his first Vetements rodeo — let alone the Gvasalia universe.
Whether courtside or on-stage, J. Cole's appearances almost always include a nice, big ole Vetements tee or Balenciaga pieces (mostly worn pre-scandal, from the looks of it). But yep, Balenci made Mr. Dreamville's rotation in the past, also-massive graphic tees and baggy track pants included.
It's worth pointing out that Georgian fashion designers Demna Gvasalia (just Demna now) and Guram Gvasalia founded Vetements in 2014. Demna branched off from the cult-favorite fashion label in 2019, and currently serves as the creative director of Balenciaga.
As of now, Guram operates Vetements as the sole creative director, with the designer and his work at the brand back at the tip of everyone's tongues.
Guess J. Cole likes to keep his closet in the family — the Gvasalia family, that is.
You'll also catch J. Cole repping his Dreamville label's merch from time to time, along with some classic cotton tees and seemingly vintage pickups here and there. You might even spot some other noteworthy designers like Raf Simons sprinkled in the mix.
But right now, Cole is deep in his Vetements bag, and we're kind of digging it. Wonder if he'll brave its 16 XL hoodies soon.
