Highsnobiety

Ever wondered how Jeff Bezos, who is currently the richest person in the world with a net worth of more than $126 billion, got where he is today? According to Business Insider, the Amazon CEO implemented a rather simple mind trick as he was contemplating leaving his Wall Street job many years ago to branch out on his own.

Bezos left a secure and potentially lucrative career as a Wall Street finance software engineer to start Amazon.com out of his garage back in 1994. During an interview with his brother Mark from 2017, the Amazon founder and CEO revealed that he first began by imagining what it would be like to start his own company. From there, he thought ahead to when he would be 80 years old.

"The best way to think about it was to project my life forward to age 80," Bezos said before insisting on taking the path that minimized regrets. He then revealed that after applying this "mind trick" by picturing his life that far in advance, the decision to quit his job on Wall Street and start an online bookstore, Amazon.com, became immediately obvious.

It all worked out swimmingly for Bezos, as Amazon currently has annual revenues of $208.5 billion.

We Recommend
  • Your OOTD's Winning Move? Check, Mate!
    • Style
  • DHL FAST-TRACK: Olivia Dean Takes Rio
    • Culture
    • sponsored
  • MINI Goes Mega on the Las Vegas Sphere
    • Lifestyle
    • sponsored
  • These Designer Shirts Are Made With The Finest Fabrics
    • Style
  • Rocky vs Rihanna: Who Wore LOEWE's $1,250 Track Jacket Better?
    • Style
What To Read Next
  • An Ancient Salomon Trail Sneaker Is Suddenly Springtime Fresh
    • Sneakers
  • How Are Nike's Tiny Leather Wallets So Incredibly Good?
    • Sneakers
  • Beyond Ralph Lauren: Redeeming the Polo's Potential
    • Style
  • adidas Turned Two Cleats Into One Beautiful Sneaker
    • Sneakers
  • Smoking Isn’t What It Used to Be
    • Culture
  • A Guide to This Year's Milan Design Week
    • Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.