When you think Jimmy Choo, you think opulence. You think elegance. You probably don't think centuries-old handcraft techniques but, here we are, admiring the Jimmy Choo x BUAISOU collection.

You may recognize the name BUAISOU from the dye company's Nike ISPA Drifter collab last year but BUAISOU is much more than indigo-dyed sneakers. Nope, BUAISOU is indigo-dyed everything.

Located in Tokushima, on the Japanese island of Shikoku, BUAISOU represents traditional Japanese craft for the modern age.

BUAISOU was founded in 2015 with the intent of unifying the multilayered process of creating indigo dye.

An inherently laborious process, organic indigo dying demands raw indigo carefully cultivated from leaves, vats for soaking textiles, and expert attention to detail to ensure proper distribution of dye.

This used to be handled by multiple overseers in the old days but BUAISOU does it all in-house, even producing its own indigo-soaked clothing under the same roof that it dyes third-party textiles.

BUAISOU product ain't cheap because it's the real deal. Quality indigo dye is painstaking to produce and immeasurably higher quality than the inorganic stuff, so you get what you pay for.

Hence why Jimmy Choo partnered with the Japanese brand — if you want the best, you don't settle.

Available on Jimmy Choo's website, Japanese flagships, and international outlets in due time, the Jimmy Choo x BUAISOU collection is 13 pieces strong.

The bags, accessories, and footwear comprises 160 meters of indigo cotton, hand-dyed by BUAISOU in Japan and then handmade into the finished products in Choo's Italian workshop.

In a way, Jimmy Choo x BUAISOU reflects that contrast between old-world craft and new-school luxury. BUAISOU and Choo approach luxury from separate ends of the fashion industry's spectrum, but the resulting products are no less opulent than the typical high-end shoes you see on Madison Avenue.

Indeed, given the nature of true indigo dye and hands-on production, they're arguably even nicer.

Also in line with the nature of these one-off goods, each product is utterly unique and the prices are indicative of this: bags range from ¥221,100 (approximately $1,605) for a large tote to ¥393,800 (approx. $2,859) for the star-studded Bon Bon bucket bag, whereas the Esra loafer is ¥147,400 (approx. $1,070) and Bing 65 heel is ¥155,100 (approx. $1,126).

"As well as promoting and preserving craft, Jimmy Choo is now committed to exploring innovative ways to be more sustainable," Sandra Choi, Jimmy Choo creative director, said in a statement.

"BUAISOU talks to both elements. I was captivated by the entire process, from the cultivation and fermentation of natural indigo plants through to the production of dye and creation of one-of-a-kind indigo fabrics."

What To Read Next

  • Image on Highsnobiety

    Sleep Tight, Don't Let the JJJJound x Tekla Bite

    Style
  • Image on Highsnobiety

    Kanye's Socks & Sandals Are the One Thing We Can All Disagree On

    Style
  • Image on Highsnobiety

    Still Believe in the Heart of the Cards? Yu-Gi-Oh! x adidas Is For You

    Sneakers
  • Image on Highsnobiety

    Puffer Season is Upon Us

    Style
  • Image on Highsnobiety

    From Haile Selassie to Gucci Mane: 'Ice Cold' Traces the History of Hip-Hop Jewelry

    Culture
  • Image on Highsnobiety

    As the Industry Cheers Dolce & Gabbana, Don't Forget Their Not-So-Brief History of Racism

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.