As companies continue to transition to becoming more environmentally friendly, Karl Lagerfeld is the latest fashion label to commit to banning the use of fur in its products. News of the initiative broke this past week courtesy of a statement released by PETA.

Lagerfeld, who passed away earlier this year, was against going fur-free not all that long ago, however. “As long as people eat meat and wear leather, I don’t get the message,” he told The New York Times in March of 2015. He did go on to add, “I’m very sympathetic [to the anti-fur cause]. I hate the idea of killing animals in a horrible way, but I think all that improved a lot.”

Karl Lagerfeld joins the ever-growing list of fashion brands banning the use of fur, as sustainability has gradually become more of a focal point in the industry. Gucci, Versace, Prada, Chanel, Burberry, and more have all pledged to go fur-free, in addition to numerous retailers including Bloomingdale’s and Macy's, for example.

This past September, California became the first state in the country to pass a bill prohibiting the sale and manufacturing of all fur, which will take effect in 2023.

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