It was just less than a month ago that we saw the release of a deconstructed Classic Leather sneaker that was the result of a collaboration between Reebok Classic and the one and only Kendrick Lamar. It marked the third time that the rapper had worked with Reebok, with the two previously collaborating on a set of capsule collections. But hot on the heels of the Classic Leather comes a full pack of them, namely, a set of Classic Leathers bundled together in the “Perfect Split” pack.
The new collection will feature both men’s and women’s sneakers from the Classic Leather silhouette. However, the standard white and stone base has been reworked into contrasting color-blocked accents. The outsole is a hybrid of two of the brand’s rubber soles: the retro gum and contemporary ice, from which the "split" of the pack’s title derives its name. The pack is brought to life in a lush, black-and-white campaign starring Lamar and shot entirely with vintage camera equipment.
The Kendrick Lamar x Reebok Classic “Perfect Split” pack is priced at $74.99 and will be available in select retailers and Reebok’s online store this Friday, July 15.
In related news, Reebok Classic has also just announced the Revenge Plus Vintage pack.