Ahead of the global release of the Club C sneaker next week, Reebok has partnered with brand ambassador Kendrick Lamar to discuss the values intrinsic to both him and the sneaker: fearlessness, confidence and expression.

Directed by Nabil, the four-part video series is a part of a larger campaign that is on the way from Reebok and Kendrick. Here, however, you will find K Dot positioned in front of a projection Compton High School’s tennis court, paying homage to the Club C, as well as sharing the aforementioned values.