Brand: KITH x Coca-Cola x Converse
Model: Chuck Taylor 1970
Key Features: Each sneakers’ upper is constructed of heavyweight denim in different colors and sits atop the iconic Chuck Taylor 1970 sole. KITH and Coca-Cola branding is seen throughout, most predominantly as embroidery on the upper. A translucent green outsole completes the look.
Release Date: Friday, August 17
Buy: In-store at all KITH shops & online at KITH.com
Editor’s Notes: Ronnie Fieg previously unveiled the full footwear collection for KITH’s collaboration with Coca-Cola and Converse on his Instagram. Now we get an official look at the sneakers and official release details via the KITH blog.
Coming in four distinct colorways, each is designed to represent a country: the United States, France, Russia, and China. Each pair will also feature the iconic Coca-Cola embroidery in a different language along the upper.
China is represented by the yellow denim pair with red embroidery, the USA in red denim with white embroidery, France in navy denim with asymmetrical red and white embroidery, and Russia in white denim with mismatched red and blue embroidery.
In addition to the branding, each pair comes with an off-white midsole and a translucent green outsole, which is a nod to the classic glass Coca-Cola bottles and serves to liven up the more muted colorways.
All pairs also feature a bottlecap-shaped Velcro patches on the medial sides and arrive in custom KITH x Coca-Cola x Converse packaging.
Unveiling the collection on Instagram, Fieg wrote, “Bridging Coke and Converse was a no-brainer for me. Two all American pioneer brands that stand for so much more than the goods they create. For this round, we used raw edged heavyweight denim in colors to represent different countries and languages that are all so iconic to the world.”
Flip through the images above and look for the Converse 1970s to drop alongside the rest of the Coca-Cola collection on Friday, August 17.
In the meantime, leave your thoughts on the footwear collection in the comments.
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