How does one of the world's most powerful luxury automobile companies enter the speculative NFT market? If you ask Lamborghini, the only obvious move is to create artwork infused with actual artifacts from outer space, of course.

To be clear, the real-world artwork that inspired the debut Lamborghini NFTs, Space Time Memory, isn't a pile of moon rocks (though that'd be pretty cool, too). It's an exhaustively-assembled photo collage by artist Fabian Oefner, showcasing a Lamborghini Aventador Ultimae escaping Earth's surly bonds.

"For me, Space Time Memory is an analogy to the memories we make in life," said Oefner.

"Memories are rooted in the physical world; we make them in reality. We then store them in our brains, what could be considered the digital world. I often wonder, what is more precious to me, the actual moment or the memory of that moment?.”

Space Time Memory informed Lamborghini's first-ever NFTs, five giant variations of Space Time Memory — each one boasts more than 600 million pixels — all tied both to the blockchain and to the Space Key, a physical artwork that accompanies the purchase of each one.

Like the digital objects they're tethered to, all five editions of Space Key are unique.

Each hosts one of the carbon fiber pieces that Lamborghini sent to the International Space Station in 2020, which is engraved with a QR code that links to the corresponding NFT.

Zooming in on the hyper-detailed NFTs reveals extreme detail — Lamborghini proudly mentions the legibility of "tiny markings on the firing order of the V12 engine" and encourages viewers to "marvel at the different milling patterns on the transmission cog wheels."

At first blush, what appear to be jumbled piles of parts reveal themselves to be intricately laid-out displays of actual Aventador Ultimae parts, which were all individually photographed by Oefner and his team right next to Lamborghini's factory in Sant’Agata Bolognese.

Each piece was then unified into a composite image, which took Oefner's team over two months alone.

Thus, though Lamborghini isn't the first prestige automobile company to get into the NFT space, it's ensuring that even its first steps into the space feel diligent and rareified.

Perhaps that sense of patient authenticity will translate to the five Lamborghini NFTs' auction.

In partnership with RM Sotheby's and NFTPro, the sale launches through Lamborghini's dedicated NFT website on February 1, ending on February 4.

Bidding will be open for 75 hours and 50 minutes, the same time it took for Apollo 11 to enter the moon's orbit from Earth's atmosphere.

We Recommend
  • tnf
    The North Face: 50 Years of Innovation In Action
    • Street Style
    • sponsored
  • Pharrell Williams' Doodles NFT
    If Anyone Can Bring NFT Merch Back, It's Pharrell. But Can He?
    • Culture
  • Action Bronson & New Balance's 990v6 sneaker collab
    Action Bronson Dares You to Love His New Balance 1906 Collab
    • Sneakers
  • Actors on HBO's Succession TV show
    Quiet Luxury From the Source: HBO's 'Succession' Auction
    • Style
  • bape and bored ape yacht club's collaborative white t-shirt with a camouflage ape head
    Is There Still a Market for NFT Streetwear Merch?
    • Style
  • Image on Highsnobiety
What To Read Next
  • new balance 2002R leather
    It Only Took Some Leather to Make New Balance's 2002Rs Look Even Better
    • Sneakers
  • Heaven by marc jacobs sandy liang collab 2024
    Sandy Liang's Heaven Collab Has Big Bow Energy
    • Style
  • Zendaya, Anya Taylor-Joy, Timothee Chalamet, Austin Butler on the Dune 2 red carpet
    Why the 'Dune 2' Red Carpet Outfits Feel so Vital
    • Style
  • dover street market adidas
    Dover Street Market's Sambas Are Quite Quiet
    • Sneakers
  • junya watanabe hoka fw24 collab
    Junya Watanabe's HOKA Mule Gives Link-Ups a New Meaning
    • Sneakers
  • PUMA x Pleasures campaign images
    PUMA and PLEASURES Are Bringing Punk to the Racetrack
    • Style
    • sponsored
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.