Levi's is celebrating the opening of its new Harajuku flagship today. To commemorate the occasion, the brand has created 100 special pairs of the iconic 501 jean. All of the branding, from the rivets to the patches, are written in Japanese.
Levi's chose to utilize the 1966 501 jean for this particular event, the first model of the 501 reproduced by Levi’s Japan in the 1990s. The pair also arrives as all Levi’s Vintage Clothing shrink-to-fit fabrics for the 501 jean are now being produced in Japan.
The brand's new three-level Harajuku store carries all Redtab products, Levi’s Vintage Clothing, Levi’s Made & Crafted, and Levi’s Authorized Vintage, in addition to collaborative items. The flagship is open to the public as of today, July 26.