To mark the first day of the last month of the year, LOEWE decided to gift us all with a little something to get into the festive spirit.

For the first time ever, the brand opens its flagship store in the Netherlands, of course, in the heart of the capital, Amsterdam. The two-story space is located on the city’s most opulent shopping street, P.C. Hooftstraat (named after poet and playwright Pieter Cornelisz) — a fitting spot considering craftsmanship runs deep in the roots of the road and the brand.

Much like LOEWE Berlin, which is a slice of high-craft heaven, the Dutch counterpart follows firmly in suit. The black and white storefront stands out in the distinguished shopping district, offering 129 sqm of pure LOEWE luxury — and with Jonathan Anderson at the helm, it’s no surprise that art, craft, and culture remain at the center of the brand’s physical presence.

Echoing the recently reopened CASA LOEWE in Barcelona and the new CASA LOEWE in Lisbon, the Amsterdam store is all about artisanship. Handmade, colored ceramics make you feel like you’re in an artist’s studio, marble and glass podiums add a touch of dense fragility (how is this even possible?!), while the concrete floors and walls give an industrial edge. The whole store is like a journey through different periods and moments in art history, and it couldn’t be any more signature LOEWE if it tried.

In addition to Rietveld's Utrecht armchairs that break up the interior, Anderson opted for some George Nakashima ones too, to build on the philosophy of simplicity and respect for the existing grains and properties of wood, another nod to LOEWE’s love of natural materials and craft.

Separate from the women’s RTW accessories like bags and scarves to hats and jewelry, the store serves as a mini gallery, exhibiting beautiful hand-picked pieces from the brand’s ever-growing art collection. Two small Ron Nagle ceramic cups from the California Clay movement deck the shelves, while Jos Devriendt’s green and orange mushroom-like lamps add a playful note to the upstairs. A Tomonari Hashimoto (a LOEWE Craft Prize finalist in 2019) metal oxide sculpture has a swirling aesthetic, kind of reminiscent of an oil slick, while Cian-Yu Bai, Frank Walker, and Jan Van Kessel paintings hang on the walls. It’s a mix-and-match of all types of creative practices, but it is this exact varied assembly of mediums, eras, and forms that is characteristic of LOEWE’s approach to the worlds of art and artisanship.

LOEWE celebrated with an in-store event that saw a pool of Amsterdam's VIP creatives and fashion-savvy individuals fill the space to bring it to life. From the buzzing energy brought by the guests to the elegant and bright interior that LOEWE Amsterdam offers alone, it was definitely a night for the books.

For more information on LOEWE Amsterdam, check out loewe.com or visit the store in person at P.C. Hooftstraat, Pieter Cornelisz. Hooftstraat 97,  1071 BR Amsterdam.

We Recommend
  • loewe fw24 mens
    Loewe FW24's Front Row Was Just as Good as Its Sneakerpants
    • Style
  • A$AP Rocky & Rihanna's matching LOEWE ensembles are yet another example of the couple's enviable & undeniable sartorial synergy.
    Rocky vs Rihanna: Who Wore LOEWE's $1,250 Track Jacket Better?
    • Style
  • LOEWE's penguin bag is actually chic AF.
    You've Barely Touched Your $1,250 LOEWE Penguin Clutch
    • Style
  • Espirit
    ESPRIT Comes to Amsterdam with a Flying Hakkan Kick
    • Style
    • sponsored
  • Image on Highsnobiety
    Loewe’s Pant-Boot Hybrid Weirdly Works
    • Style
  • Image on Highsnobiety
What To Read Next
  • Image on Highsnobiety
    Anrealage Pumped up a Rare Reebok Sneaker Beyond Recognition
    • Style
  • a model wears a black t-shirt and bag the row's fashion show
    The Row Banned Cell Phones From Its Runway Show. Is That a Good Thing?
    • Style
  • Bradley Cooper & Gigi Hadid seen out in New York wearing streetwear outfits
    Gigi Hadid Stole Bradley Cooper's Streetwear Swag
    • Style
  • Arcteryx's logo on a store in Shanghai
    Inside the Arc'teryx Museum, Where GORE-TEX Jackets Are Art
    • Style
  • itzy x coke
    The Next K-wave is Rising. Are You Ready?
    • Culture
  • Lil Nas X holding Coach handbag in a pastel fantasy world
    Find Your Courage with Coach: imma and Lil Nas X Power Up in Level 1
    • Style
    • sponsored
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.