LOEWE Finally Designed Its Own On Dad Shoe
LOEWE was early to see the beauty in On Running’s cutting-edge, ultra-bouncy shoes, a favorite of prior creative director Jonathan Anderson. But even without Anderson at the helm, the Spanish fashion house is continuing to make them its own, quite literally.
The LOEWE x On Cloudsolo sneaker is the first shoe co-designed by both brands — note that it was designed mostly in-house without Anderson's input — though it slots in nicely alongside all the prior partnerships.
Yes, after three years of producing limited-edition versions of On’s signature shoes, each imbued with subtle branding hits and artful color palettes, LOEWE built an On sneaker from the ground up.
The resulting sneaker is still distinctly On, though.
The Swiss sportswear label’s trypophobic CloudTec technology, where holes are carved into the midsole for superior cushioning, still grounds the shoe.
And the technical mesh upper, composed of semi-translucent technical yarns, is the kind of state-of-the-art fabrication typical of On's unassuming running shoes.
However, the Cloudsolo is notably sleeker than your typical On running shoe. Those CloudTec holes are less prominent than usual and the simplicity of the upper’s paneling only adds to the overall feel of fashion-y restraint. LOEWE thus brings refinement to On’s world of performance. Again.
With urbane tracksuits and tight-fitting performance clothes to match, the Cloudsolo is dropping on October 16 via On's website, a fitting send-off for a creative director that made LOEWE, LOEWE.
Before LVMH Prize-nominated fashion brands, buzzy Berlin boutiques, and world-famous Emmy-winning actors were all lining up for their own On collections, LOEWE was there creating pastel-perfect sneakers. This is their sixth collection together, remember.
The collaboration may not necessarily span multiple LOEWE creative directors, though, as the duo behind New York fashion label Proenza Schouler have only just joined the brand. (They presented their first LOEWE collection only last week in Paris.)
TBD on whether Jonathon Anderson will bring On to his Dior anytime soon but he's certainly not limiting himself, stylistically.
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