All of your Barbie dreams are about to come true. A collaboration like no other, Mattel’s most iconic character steps into the world of Maserati, dressing the Grecale SUV in pink, of course.

The beauty of collaborations is bringing our wildest dreams to life. Whether you’ve always dreamt of Travis Scott-branded cereal (weird flex, but okay), a G-Wagon decked out by Virgil Abloh, a GUCCI TNF jacket, or a LEGO adidas Superstar, we have our collective addiction to collabs to thank for their existence.

Your Highsnobiety privacy settings have blocked this Instagram post.

If you’ve ever found yourself with your head in the clouds, living the Barbie lifestyle, whipping about Venice Beach in a luxury SUV, then your dreams may have finally come true.

An icon of Italian luxury, Maserati’s signature is unmistakable; when a Trident flashes by with the sound of thunder, you know exactly what type of motor is on the road. Effortlessly aesthetic, clean-lined, and timeless, its vehicles are certainly a statement of wealth, yet wholly tasteful.

Bridging the gap between fiction and reality, Barbie x Maserati takes the form of an ultra-limited edition Grecale SUV. A head-turner from front to back, the 530-hp V6 Nettuno engine-equipped car is wrapped in hot pink with acid yellow lines creating a bold, sporty contrast.

Luxury is in the finer details, of course. On sunnier days, the car’s Barbie logo-adorned iridescent topcoat reveals a striking rainbow pattern.

The Barbie Maserati Grecale, as an ultra-limited Fuoriserie edition, will only be available in two custom units globally. Exclusive to the US, the first bespoke edition was part of the 2022 Neiman Marcus Fantasy Gifts, with a portion of its sales price benefitting the Barbie Dream Gap Project.

Details regarding the second custom build will remain a mystery until 2023. While you wait, head over to Maserati for a closer look at the Barbie Maserati Grecale.

We Recommend
  • Image on Highsnobiety
    Finally, a T-shirt For 'Barbie' & 'Oppenheimer's Shared Release Day
    • Style
  • Image on Highsnobiety
    There's No Escaping Barbiecore
    • Style
  • Image on Highsnobiety
    We Can't Get Kenough of Ryan Gosling's Ken-ergy
    • Style
  • Image on Highsnobiety
    Barbie Ferreira’s Havaianas Need to Join Your Summer Rotation
    • Style
    • sponsored
  • Image on Highsnobiety
    La Dolce Vita - Maserati’s Gran Turismos Are Quiet Luxury on Wheels
    • Culture
What To Read Next
  • 1017 ALYX 9SM & Givenchy designer Matthew Williams wears a ripped white T-shirt
    Why We'll Miss Matthew Williams' Givenchy
    • Style
  • Nike's "Hemp" P-6000 sneaker in a beige design
    Stüssy Who? Nike Can Craft Flawless Hemp Kicks On Its Own
    • Sneakers
  • Billie Eilish wears a Jean Paul Gaultier jacket & skirt on Variety's red carpet
    Billie Eilish Is in Her "Best-Dressed" Era
    • Style
  • Lil Nas X wears his Crocs clog collab
    Lil Nas X Created the Cushiest Crocs of All Time
    • Sneakers
  • Two models and a dog wear Tyler, the Creator's beige le FLEUR* puffer jackets
    Tyler, the Creator's Luxury Label Is Now a Full-Fledged Clothing Brand
    • Style
  • Nothing Apparel FW23.
    From Tech to Fashion: Nothing Is Launching Its First Apparel Capsule
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.