McDonald’s signature golden arches have been a fixture in society since its inception in the 1960s, and for a limited time, the global fast food restaurant chain will be flipping its iconic symbol upside down, reports Business Insider.
With International Women’s Day on Thursday, March 8, McDonald’s will be honoring women worldwide and commemorating the movement for women’s rights, stating that the upside-down arches are in “celebration of women everywhere.”
McDonald’s global chief diversity officer, Wendy Lewis, said in a statement, “For the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
She added, “From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels, and together with our independent franchise owners, we’re committed to their success.”
McDonald’s said that it will flip its logo upside down on all of its digital platforms as well, such as Twitter and Instagram, while 100 restaurants will have special “packaging, crew shirts and hats, and bag stuffers” to celebrate.
For additional details, be sure to read the full story on Business Insider.
In related news, OFF-WHITE x McDonald’s is a collab we never knew we needed.