After a blistering three-day weekend that saw a sold out London Stadium packed to capacity, Major League Baseball’s first foray into European territory was largely a huge success, for a few reasons.

The league’s decision to host London Yards at Truman Brewery, a complementary three-day festival dedicated to all things baseball, was a no-brainer. When tickets for the historic Boston Red Sox vs New York Yankees series went on sale in December, a full six months before the games, every single seat was snapped up in less than 45 minutes. Once you take into account the stadium’s 60,000 seat capacity, that’s a dizzying amount of spectators to accommodate.

So, London Yards served as the primary battleground for baseball fans far and wide to come learn about the sport while indulging in dishes inspired by the culinary heritage of Boston and New York, and picking up exclusive, limited product from New Era, ’47, and Champion. But the best idea they had was to offer free, live-streaming of both games, something Brits who couldn’t score tickets were surely appreciative of.

Fun activations like the ‘Spin Cycle’ cage challenged fans to throw like a pro and test their speed and accuracy against a trio of washing machines while a new immersive virtual reality Home Run Derby experience transported players right to the field.

In all, spectators from over 44 states in the US and more than 27 countries made their way to London for the inaugural series, proving that baseball’s popularity in the UK isn’t as farfetched as one might think.

If you missed out this year, MLB has already announced its London Series 2020 lineup featuring another iconic baseball rivalry—the St. Louis Cardinals and Chicago Cubs will face off next June at London Stadium.

We Recommend
  • Ralph Lauren in London: How US Prep Crossed the Pond
    • Style
    • sponsored
  • Highsnobiety and Squarespace Talk the Business of Creativity for Not In London
    • Lifestyle
    • sponsored
  • 20 London Retailers Every Highsnobiety Reader Should Know
    • Style
  • Kai-Isaiah Jamal: “London Informs Every Part of Me”
    • Style
  • An Ode to Rinse FM & London Rave Culture
    • Culture
What To Read Next
  • ASICS' Criminally Underrated Sneaker Enters a Beautiful Villain Era
    • Sneakers
  • Craig Green's Hybrid adidas Sandal Has Retro Runner Soul (& Sole)
    • Sneakers
  • Carhartt WIP Formed a "Techno Alliance" With an Iconic Nightclub
    • Style
  • Can a Perfume Make You Faster? Nissan Thinks So
    • Beauty
  • Basement Turned New Balance Dad Shoes Into Literal Shinin' Stars
    • Sneakers
  • C.P Company’s Techy Jackets Take on New, Experimental Forms
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.