Leading apparel brand Napapijri proves once again it’s ahead of the curve with its latest drop featuring an innovative fur-free and down-free winter coat. The fabulously named Superlight Skidoo is the most recent example of Napapijri’s animal welfare and sustainability efforts and takes eco-friendly design to the next level.
Two intensely researched developments, in particular, made the garment possible: a faux fur made of Kanecaron fibers and an animal-friendly down-alternative called Thermo-Fibre™. The Kanecaron fibers offer all the benefits of real fur without the harm to animals, they’re soft, light, durable and easy to maintain. While the Thermo-Fibre™ is made up of lightweight air-trapping microspheres that create a soft, quilted texture.
On top of the coat being waterproof, windproof, breathable and lightweight, the Kanecaro and Thermo-Fibre™ technologies guarantee superior heat regulation and insulation. At one kilogram lighter than Napapijri’s average winter parka, the Superlight Skidoo seeks innovation beyond aesthetics and consciously integrates functionality.
Napapijri’s Fall/Winter 2017 collection is, in fact, entirely down- and fur-free and, according to Kathy Hines, the brand’s Vice President of Marketing, E-Commerce and Strategy, “in coming years, Napapijri will continue to research materials and production methods which decrease environmental impact.”
Napapijri’s efforts are part of the brand’s “Make it Better” philosophy — a commitment to embrace product innovations that positively impact the lives of their consumers while making a meaningful contribution to the world. The label has been experimenting with eco-fur alternatives since 2012 when it began its journey towards becoming fur-free and soon after it extended the mission to include being down-free too, developing the insulation replacement Thermo-Fibre™ as a result.
Check out the four tracks Napapijri made with Raleigh Ritchie, TOKiMONSTA, Jan Blomqvist and Sharon Doorson earlier this year.