Ahead of next month's release, Electronic Arts shares the official launch trailer for Need for Speed Heat. The latest look at the anticipated video game showcases player-designed vehicles created using the NFS Heat Studio customization app. To date, more than 100,000 gamers have customized their own car using the app, thus receiving a personalized NFS Heat launch trailer.

Need for Speed Heat allows players to compete in sanctioned Speedhunters Showdown events by day and enter illicit street races by night. You'll want to remain alert, however, as cops will be waiting to bust anyone not abiding by the law.

Press play above to watch the official Need for Speed Heat launch trailer, made using the innovative Need for Speed Heat Studio app. The game comes to Xbox One, PlayStation 4, and PC November 8.

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