Nelly Is Relaunching His ’00s Clothing Brand, Apple Bottoms
It looks like Nelly‘s Apple Bottoms clothing line will be relaunching soon. The rapper took to Instagram to tease the return of the ’00s fashion brand.
Sharing a picture of the Apple Bottoms logo, Nelly wrote: “It’s about time! Don’t call it a comeback!” He hasn’t shared much else regarding the relaunch, but the Apple Bottoms’ website is currently up and running with the message, “BACK AT IT AGAIN.”
As you may remember, Nelly launched Apple Bottoms in 2003, along with business partners Yomi Martin, Nick Loftis, and Ian Kelly. The brand originally focused on women’s jeans, then expanded into apparel and accessories, before falling off the radar in the 2010s.
Nelly’s label even counted a reality show on VH1, Nelly: The Search for Miss Applebottom, as well as references on hit songs from the ’oos such as Eminem‘s “Shake That,” Twista’s “Overnight Celebrity,” and Flo Rida’s “Low.”
Take a look at Nelly’s announcement below.
