Highsnobiety
Double Tap to Zoom

It looks like Nelly's Apple Bottoms clothing line will be relaunching soon. The rapper took to Instagram to tease the return of the ’00s fashion brand.

Sharing a picture of the Apple Bottoms logo, Nelly wrote: "It's about time! Don't call it a comeback!" He hasn't shared much else regarding the relaunch, but the Apple Bottoms' website is currently up and running with the message, "BACK AT IT AGAIN."

As you may remember, Nelly launched Apple Bottoms in 2003, along with business partners Yomi Martin, Nick Loftis, and Ian Kelly. The brand originally focused on women's jeans, then expanded into apparel and accessories, before falling off the radar in the 2010s.

Nelly's label even counted a reality show on VH1, Nelly: The Search for Miss Applebottom, as well as references on hit songs from the ’oos such as Eminem's "Shake That," Twista's "Overnight Celebrity," and Flo Rida's "Low."

Take a look at Nelly's announcement below.

Your Highsnobiety privacy settings have blocked this Instagram post.
We Recommend
  • The Man Behind Travis Scott's Early Years Hard-Launches His Brand
    • Style
  • Not In New York Is Taking Over The Big Apple
    • Style
  • 7 Waterproof Clothing Brands You'll Probably Need in Your Closet This Fall
    • Selects
  • SYKY Is Your Travel-Free Ticket to Fashion Week
    • Style
  • Did Pharrell Just Tease a Louis Vuitton x Apple Collab?
    • Style
What To Read Next
  • Nike's Skate-Ready Classic Becomes a Literal Golden Boy
    • Sneakers
  • Tokyo, Are You Ready for LA’s Rowdiest Streetwear Label?
    • Style
  • Nike's Most Legendary Strap-In Sneaker Returns to the Turf
    • Sneakers
  • Presents for the Notoriously Underway
    • Style
  • These Aren’t Just Black New Balances, They’re Luxurious Leather Classics
    • Sneakers
  • The Year We Loved to Hate Beauty
    • Beauty