Sign up to never miss a drop
Highsnobiety

Nelly Is Relaunching His ’00s Clothing Brand, Apple Bottoms

in StyleWords By Feleg Tesema

It looks like Nelly's Apple Bottoms clothing line will be relaunching soon. The rapper took to Instagram to tease the return of the ’00s fashion brand.

Sharing a picture of the Apple Bottoms logo, Nelly wrote: "It's about time! Don't call it a comeback!" He hasn't shared much else regarding the relaunch, but the Apple Bottoms' website is currently up and running with the message, "BACK AT IT AGAIN."

As you may remember, Nelly launched Apple Bottoms in 2003, along with business partners Yomi Martin, Nick Loftis, and Ian Kelly. The brand originally focused on women's jeans, then expanded into apparel and accessories, before falling off the radar in the 2010s.

Nelly's label even counted a reality show on VH1, Nelly: The Search for Miss Applebottom, as well as references on hit songs from the ’oos such as Eminem's "Shake That," Twista's "Overnight Celebrity," and Flo Rida's "Low."

Take a look at Nelly's announcement below.

What To Read Next

Highsnobiety

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.