The Highsnobiety inboxes are inundated on a daily basis with new brands vying for a piece of the spotlight. So, to help you show off your vast knowledge of obscure fashion labels, each month we take a moment to introduce you to a fresh batch of upcoming talent.
Below you’ll find some of the best collections to land in our inbox this month, from Scandinavian underwear to Australian luxe-surf gear. Get to know these brands before they’re massive.
This upstart LA designer may still not be old enough to drink, but that hasn't stopped him from causing a stir with his tongue-in-cheek take on the #grungewave trend. Alexander Digenova's suede trucker jackets sport the self-aware phrase "That's Cool Baby" (a homage to Grease), while graphic tees are draped with yet more sloganeering and biker jackets are given a smattering of extra zips.
Kylie Jenner's been spotted in some of Digenova's pieces, too, if that does anything for you. Regardless, he's one to watch for sure.
CDLP's founders, frustrated with a lack of quality men's underwear and apparently inebriated after a few too many boozy caipirinhas, embarked on a globe-trotting quest to find a solution to their needs. CDLP is a line of classic underwear that skips flashy branding and patterns in favor of low-key aesthetics and premium materials. The brand's high-end undergarments are designed in Stockholm (where else?), and produced in Portugal.
Australian designer Lukas Vincent is all about elevating his home country's sun-soaked surf culture and infusing it with high-end sensibilities. For Vincent, that means cozy, lazy streetwear classics — mega-oversized hoodies are always a vibe, especially when they're in luxe Italian fabrics — with a smattering of velour, bucket hats, tank tops and, most louche of all, belted robes.
Word on the street is that Vincent is set to collaborate with Highsnobiety's favorite footwear architect Achilles Ion Gabriel on some high-end shoes, too.
Yet another exciting menswear up-and-comer hailing from Stockholm, MLTV's SS17 collection is all about distorted and layered geometric forms. The brand's playful approach to cut and shape means trousers are fitted cropped and wide, turtlenecks are slouchy (and come with distinctive stripes across the chest) while jackets come emblazoned with giant, amorphous shapes on the back. A brand for fashion-forward dressers to keep an eye on.
Modern Day Madness
Modern Day Madness's FW16 collection takes contemporary streetwear pieces, then drags them through a timewarp, emerging on the other side decorated with all sorts of nostalgic imagery. Graphics from the ’60s and ’70s serve as touchstones for the label's collection, which includes vintage-style baseball jerseys, tote bags, sweat shorts and plenty of graphic tees (of course).
UK label Mohsin takes inspiration from Pagan traditions for its FW16 collection. There's a lot of geometric forms to be found throughout the collection, with color-blocked crewnecks, oversized pockets used on shirting, and tailored topcoats produced in jagged herringbone fabrics. Various pieces are adorned with rough, crude illustrations, if you're after something a bit more accessible.
There's also a smattering of handy leather goods, too. The collection is available at a number of high-end boutiques, including London's LN-CC.
PRLY (pronounced "Parlay") is a modern vision of streetwear that plays with vastly oversized proportions and muddy, earthy tones. The brand's pieces sport unusually-placed seams and futuristic graphics, cut with acrobatic silhouettes. Most dramatic of all is a mega-boxy interpretation of a traditional Japanese kimono.
German designer Jakob Hetzer branches out into his own line of Ready-to-Wear, which has been handcrafted in his home country. The "Stable" collection has luxed-out pocket tees, which come with a secondary pocket perfectly sized to fit a packet of cigarettes, mohair cardigans with extra-long sleeves, and jeans cut with unusual, diagonal hems. Highlight of the collection is a leather biker jacket that comes with an asymmetric, contrasting suede sleeve. It's a small offering, but packed with innovative ideas — make sure you keep an eye on Stable in the future.
For more upcoming talent, dive into the rest of our Under the Radar series.