Brand: Nike
Model: Air Jordan 1 Mid
Key Features: The holiday collection’s only Air Jordan is clad in a three-tone color scheme rooted in those of traditional floral ofrendas (altars) laid out during the holiday by loved ones of those who have transitioned. Shades of wine and white make up the upper, while details such as the textured Swoosh, stitching, and "Familia" inscription on the toe are rendered in marigold.
Release Date: Available now in Mexico. The global release arrives on October 15.
Price: TBC
Buy: Nike
Editor’s Notes: Nike is celebrating the Mexican Day of the Dead holiday, Día de Los Muertos, with a family-inspired, three-sneaker release. The collection gives a fresh take on the Air Jordan 1 Mid and three never-before-seen remixes of staples from the Nike Sportswear roster, namely the Nike Air Max 90, Nike Daybreak Type, and Nike Blazer Mid.
The designs are guided by Día de Muertos’s traditional ofrendas, or altars, replicating the colors, patterns, and crafted details of the delicate, handmade artwork and flowers typically seen at an altar. As a tradition that serves as a celebration of heritage, details in the pack connect back to the notion of family. “Para Mi Familia” is embossed on the DBreak Type heel and "Familia" on the toe of the Air Jordan 1. Marigold — the traditional Mexican flower — serves as the connecting thread throughout the vibrant collection.
Nike's three-sneaker "Day of the Dead" pack released in Mexico on October 8 and will drop globally on October 15 in family sizing.
To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.
