Noah and the Whitney Museum shop explore the spectrum of color in latest collaboration called "What Color Are You?"
With help from dye artist Jasmine Plantin, the brand has created 200 one-of-a-kind, hand dyed hooded sweatshirts – each highlight a different shade of the color spectrum. In addition to the colorful lineup of hoodies, one design featuring a silkscreen print of a starling bird stands out. Its reasoning highlights the bird's ability to see in more colors beyond human capacity.
Coinciding with the launch of the collection, installations are set up in both the Noah flagship and the Whitney Shop featuring campaign photography and a video showcasing New Yorkers from all walks of life, including some familiar faces, like Alexander Wang and Miss Info that represent the diversity of the city.
The Noah x Whitney Museum Shop "What Color Are You?" collection is available now through the online Whitney Shop today. All proceeds benefit the Whitney.