Our fourth edition of Not In Paris is almost here, and it's the biggest one yet. On the product side, we've teamed up with over 20 brands to create exclusive one-of-kind pieces. The drop includes hand-crafted Devambez rolling papers, merch from Rihanna's favorite caviar restaurant, the best hotel essentials from Hotel Olympia, a Lemaire croissant bag, Rick Owens pentagram panties, and lot, lot more.

As part of the online exhibition, we catch up with Awful Record's Abra, chat to LUAR about how the brand created the new IT bag, chart how Paris has become one of Europe's favorite skate spots, and spotlight the legendary shirt maker and tailor Charvet Paris, among other interviews and features. Launching next Monday, June 20, expect a busy roster of content, product, and experiences.

For our web3 aficionados, we're dropping a series of NFTs to commemorate the project, with rarities ranging from 7 to 150 units. Not In Paris has always played with Parisian stereotypes, drawing equal inspiration from tourist aesthetics and the city’s surrealist past. For our series of NFTs, we played around with some of Paris’ most recognizable icons — a macaron, a wheel of brie, a blunt (we had to shout out our rolling papers), the Eiffel Tower, and a Café de Flore coffee cup — and gave them the Highsnobiety treatment. The website launches today, June 17 with a wider release on June 23 and a surprise airdrop release on June 26. Get all the details here.

If you happen to be in Paris, we're opening a pop-up where guests can get up close and personal with our products. Decked out in signature Not In Paris green, the space will also house a café where guests can experience the legendary Parisian café culture. The pop-up runs from 22 - 26 June, from 11am - 8pm. Check it out at 35 Rue des Francs Bourgeois, 75004 Paris, France

Alongside the pop-up, we're hosting three celebratory events: An opening party on June 21 to celebrate Fete De La Musique, an exclusive LYST Next 20 dinner with the next generation of designers held in our store, and finally an after party at Soho House featuring Kaytranada.

Whether you're in the city or online, rendez-vous au Not In Paris.

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