Imagine a world where you don't have to deal with first-world problems like losing your AirPods, tangled earphones, or headphones ruining your hairdo. Well, a new device could solve all those pesky problems by beaming music straight into your head.

On Friday, an Israeli company called Noveto Systems debuted a device that performs a new audio function they're calling "sound beaming," The Associated Press reports. The desktop device beams sound directly to a listener without the need for headphones.

How does it work? A sensing module locates and tracks ear positioning, and sends sound through a beam of ultrasonic waves, allowing listeners to hear music inside their ears. By changing a setting, the sound can follow a listener around when they move their head. It’s also possible to move out of the beam’s path and hear nothing at all.

In a Noveto demonstration conducted via Zoom from Tel Aviv, SoundBeamer Product Manager Ayana Wallwater explained just how the technology works. “You don’t believe it because it sounds like a speaker, but no one else can hear it…it’s supporting you and you’re in the middle of everything. It’s happening around you.”

She continued “This is what we dream of. A world where we get the sound you want. You don’t need to disturb others and others don’t get disturbed by your sound. But you can still interact with them.”

Noveto expects the device will have plenty of practical day-to-day uses. From allowing workers to listen to music or conference calls in the office without interrupting colleagues to letting someone play a video game without disturbing their significant other.

Right now Noveto's SoundBeamer 1.0 desktop device will be the first branded consumer product of sound beaming. The company also promises a “smaller, sexier” version of the prototype will be ready for consumer release by Christmas 2021.

Until then, check out Noveto's sound beaming demo below.


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