This past Sunday, PROJECT kicked off a three-day event at New York City’s Jacob Javits Center. The bi-annual trade show, which takes place in New York and Las Vegas, brings together retailers, buyers, and the media to converge on the future of fashion.

This season’s show was especially notable as it marked the debut of N:OW at PROJECT New York. “N:OW is a community-driven presentation of youthfully-minded, relevant brands that are speaking to Gen Z and millennials,” explains Brian Trunzo, WGSN’s senior consultant and forecaster, who spearheaded programming for 2019. “It’s a way for a trade show to get a little bit younger, but in a more polished and professional environment that PROJECT is known for... It’s a must-visit for retailers that are selling clothing to more culturally-minded consumers.”

This season’s programming included panels and presentations with some of today’s most revered voices in men’s fashion, including Highsnobiety’s very own Jeff Carvalho. In a panel he moderated entitled "The New Luxury,” Carvalho, along with Trunzo and Mordechai Rubinstein, delved into the present and future states of the luxury market, which leveraged Highsnobiety’s white paper on the subject that was published in 2018.

“PROJECT is doing something fresh. With N:OW, it’s an opportunity to draw a new clientele into the room. The good thing about doing a panel like we did is it allows us to introduce ideas that we’re thinking about in the marketplace,” says Carvalho. “And the audience is a mix of buyers, there are some retailers there as well, and I think we opened their eyes and gave them a heads-up on what the future of retail may look like from the consumer side.”

The brands stationed at N:OW included Champion, XLARGE, Candor, Super, Rothco, Rad Black Kids, HUF, Brixton, Taschen, Diplomacy Worldwide, ES, Coat of Arms, The People Vs., Huffer, BMW Studios, Strapped, and Atomic Mission Gear. “I think it’s been an amazing experience. We were able to learn a lot as we sit here and actually show the clothing to people,” Sari Baez, VP of sales and marketing at Diplomacy Worldwide. “There’s been a great energy within the building as well. We were able to meet people in different markets from all over who really embrace the brand.”

After a successful show, PROJECT is gearing up for its run in Las Vegas at the Mandalay Bay Convention Center from February 5th to the 7th. Check back here for more on that.

We Recommend
  • Saucony's Mesh-Heavy Dad Shoe Is Aging Gloriously
    • Sneakers
  • Jacquemus Takes New York
    • Culture
  • You Can Take DKNY Out of New York, But You Can’t Take New York Out of DKNY
    • Style
    • sponsored
  • Beyond Ralph Lauren: Redeeming the Polo's Potential
    • Style
  • Dad Caps Are All the Rage & Here Are 10 You Should Cop Now
    • Style
What To Read Next
  • Nike's Air Jordan 4 "Skate Shoe" Looks Crispy AF in Monochrome
    • Sneakers
  • BLACKPINK Dominated Music: Streetwear Is Next
    • Style
  • Marc Jacobs & Stephen Sprouse Still Go Hard
    • Style
  • A Humbly Beautiful Birkenstock Clog Is Now Deliciously Luxe
    • Sneakers
  • Song for the Mute's New adidas Sneaker is a Brown Techy Wonder
    • Sneakers
  • Someone Give Hailey Bieber's Marketing Team a Raise
    • Beauty
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.