Oakley has shared a new campaign today, titled "For the Love of Sport." For the project, the sports performance brand has enlisted American-born, British-Jamaican singer-songwriter, Celeste, to perform a remake of Bob Marley's iconic anthem, "One Love."
The new verses for the song were written by Oakley team athletes including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan, and Ítalo Ferreira, as the track and music video ultimate serve to honor the power of sport to uplift the global community. In the video we see Oakley athletes engaging in their respective sports, all while detailing their individual journeys and discussing how sport has affected their lives and those around them.
“Sport has the power to evoke emotion, whether participating or spectating”, said Ben Goss, Oakley Global Marketing Director. “And the world is in a fragile place right now. By sharing what drives us and our athletes, this love of sport, our hope is that it can have a positive impact on uplifting the community during these uncertain times.”
Bob Marley's "One Love" was a call for unity upon its release in 1965, but the sentiment rings true to this day. This particular remake arrives to celebrate what would have been the musician's 75th birthday in 2020.
“Sport, specifically soccer, was my Dad’s second love after music, and it brought him a great deal of joy throughout his life,” said Ziggy Marley. “The world really needs love right now, and we’re thrilled to work with Oakley on this amazing reinterpretation of One Love, so it can be meaningful to a new generation during a time when it’s needed most.”
Press play below to hear the new rendition of "One Love" via Oakley's sport-themed aesthetic.