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Virgil Abloh Debuts Off-White™'s New Logo

in StyleWords By Jonathan Sawyer

It appears that Off-White™ has gotten a new logo, as Virgil Abloh has taken to Instagram to tease the design in a post captioned, @off____white™ **updated identity. miscellaneous images."

Featuring a face in the middle of two hands, with the words "Off" and "White™" above the hands, the graphic has already appeared on pieces from the brand's Spring 2020 women's collection. The logo was also used in the coinciding ready-to-wear runway show in Paris.

Off-White™ filed a trademark for the new logo just last month, according to the Justia database. News of the design comes as the brand has recently been accused by Helly Hansen of copying the white stripes and contrasting color appearing on various shirts and pants.

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