You know we're in dark times when a cookie company builds a doomsday vault ... which is exactly what Oreo has done to protect its famous recipe at the end of days.

The stunt is a response to the “Election Day asteroid” scheduled to pass near Earth on November 2, CNET reports. While the asteroid poses no danger to Earth, Oreo has leveraged the marketing opportunity.

The cookie company made the announcement with a quirky promotional trailer. The mockumentary-style video follows Markus Thorland, a Norwegian architect, who must design and build the vault in 30 days modeled on the ultra-secure Svalbard Global Seed Vault.

Orea says that the vault is “really real” and explained that the idea came from someone tweeting at the brand asking who would save the Oreos in the event of an asteroid impact. Now a large stockpile of biscuits along with the original Oreo recipe is stored there in case of an apocalypse.

Not only that but the boxes of Oreo cookies are also stored in mylar which can withstand temperatures of -80 degrees to 300 degrees Fahrenheit and locks out moisture and air. So, if doomsday really were to come, you can rest assured that your favorite cookies will be safe.

Watch the promotional video for Oreo's vault below.

What To Read Next

  • Image on Highsnobiety

    Chore Coats are Where Workwear Peaks

  • Image on Highsnobiety

    Jules Kounde's 'Fits are Top of the League

    Style
  • underrated sneakers

    The Best Sneaker Releases That You Might Have Missed

    Sneakers
  • Image on Highsnobiety

    Thanks to Patta, Summer Never Looked So Sleek

    Style
  • Image on Highsnobiety

    The Best Retro Basketball Shoes to Shop Now

    Sneakers
  • Image on Highsnobiety

    Levi’s 501®️ Revamp from 1901 Gets a Tour of Rene Matić’s Artist Studio

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.