Karl-Oskar Olsen, the co-founder and director of renowned Danish fashion label Wood Wood, has launched a contemporary cycling clothing brand called Pas Normal Studios. With a focus on blending style and performance, the first collection entitled "The Pas Normal International Cycling Club" uses fabrics and technologies worthy of World Tour riders. Inspired by non-cycling-related aesthetics, the collection consists of a short-sleeve jersey and bib short set, a long-sleeved shirt for summer use, a vest, a waterproof jacket, and various accessories. The inaugural Pas Normal Studios collection is now available at the brand's newly launched website.