On this week’s episode of The Dropcast, hosts Noah Thomas and Jian DeLeon meet with the Patta dons Edson Sabajo and Guillaume Schmidt who are marking the Dutch brand’s 15th anniversary with historical milestones.
The quick hits start with a shout-out to Hennessy and its latest collaborator, artist Felipe Pantone [1:43]. Then the hosts take us through recent collabs including Anti Social Social Club’s nod to their notorious history of slow shipping in their joint project with DHL (6:00), and Highsnobiety’s partnership capsule with the legendary Bauhaus-Archiv (7:05).
The spotlight turns to individual brands like Gucci and the criticism they’re facing after a model staged a mental health protest during their Milan show (10:58). Is there anything you can say to a designer in this day and age without offending anybody? Edson gives his take by sharing the importance of shifting from the individual to community-driven ventures (13:54).
But when it comes to defining luxury, the Patta founders emphasize the individual. With the release of Highsnobiety’s new book The New Luxury on the horizon, Guillaume and Edson share their unique modern definitions of luxury (18:45). People around the world repping Patta sweaters definitely fits into that description.
The cast moves on to discuss Patta pieces from the brand’s recent drops, including their tee with Awake NY and Ghetto Gastro (22:28). During the past 15 years, Patta has conveyed stories through their clothing, and we welcomed Dropcast listeners to share their favorites with the Question of the Week (QOTW): “What’s your favorite Patta collab?” (31:16).
The episode wraps up by saving the best for last in “What’d You Cop?” Edson copped a vintage jacket in Miami while Guillaume was gifted a tee from a local Brooklyn bar.
As always, our next QOTW will be up Monday on Highsnobiety’s Instagram. Make sure to leave us a voicemail on The Dropcast hotline at 833-HIGHSNOB (833-444-4766) for a chance to be featured in a future episode.