In the wake of George Floyd's murder, media discourse has sharpened around America's history of systematic racism and how that system continues to disadvantage and endanger Black Americans. But Pharrell and Jay-Z’s new "Entrepreneur" video clip doesn't confine Black identity to the past, nor does it present it through a lens of trauma alone. Instead, musical titans offer a future-focused narrative that centers Black excellence and entrepreneurship.

As part of the “New American Revolution” package he curated for TIME Magazine, Williams argues that economic empowerment is key to uplifting all communities. “When you have successful beehive-type communities where you can circulate money within your community, it makes a huge difference,” he told TIME. “They keep saying the American Dream is about the house and picket fence, the wife and two kids. Come on—let’s be honest. It’s always boiled down to money and an opportunity.”

Like the broader message of Williams' TIME issue, "Entrepreneur" makes the case that America deserves "a Black future" while foregrounding the accomplishments of Black people, like Tyler, the Creator and “Insecure’s” Issa Rae, as well as LA skate shop owners, and Princeton’s first Black valedictorian.

At a time when Black death and pain has inundated the news cycle and social media, "Entrepreneur" shows that there are many other stories that also need to be told. And though the track and video are celebrations of Black success, Williams acknowledges that that success comes at a far higher price for people of color.

“The intention for a song was all about how tough it is to be an entrepreneur in our country to begin with,” Williams explains. “Especially as someone of color, there’s a lot of systemic disadvantages and purposeful blockages. How can you get a fire started, or even the hope of an ember to start a fire when you’re starting at disadvantages with regards to health care, education, and representation?”

"Entrepreneur" debuted as part of TIME's New American Revolution project which features conversations with Angela DavisTyler the CreatorNaomi OsakaGeoffrey Canada on how a more equitable future might be achieved across policy, medicine, culture, sports, and education.

Watch the "Entrepreneur" video below.

What To Read Next

  • levi's x undercover

    Levi's x Undercover Is Noise, Not Clothes

    Style
  • Image on Highsnobiety

    No One Has Time for Barstool Sports Founder's $2,400 Watches

    Culture
  • Image on Highsnobiety

    Fact-Checking Twitter's Absurd Balenciaga Conspiracy Theory

    Style
  • Image on Highsnobiety

    Could JJJJound’s First adidas Collab Be on the Way?

    Sneakers
  • Image on Highsnobiety

    Ben Affleck Is Just Like Me

    Culture
  • Image on Highsnobiety

    These adidas Shoes Aren’t What They Seem

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.