New Balance is arguably the sneaker company with the most popular archive of retro designs. While the brand has a very successful line of modern kicks, from performance runners to retro-style lifestyle sneakers, many of its bestsellers are classic silhouettes from decades ago. Add to that the fact that New Balance is literally famous for its simple grey colorway, so it’s no surprise that it’s the go-to label for normcore gems.

But, while much of the New Balance catalog takes the form of grey staples, there is the occasional drop that ventures off the beaten track. And, with spring finally here, it’s these bolder iterations that we’re on the hunt for.

A recent scroll through the latest sneakers to drop at New Balance revealed a serious highlight: a MADE in UK 991v1 in dusty pink, or — as New Balance describes it — Wistful Mauve.

There’s a certain character to this release that feels more like a collaboration or limited-edition colorway than a general release. Sure, it’s Made in the UK, which means that you can expect high-end materials and craftsmanship, but for all intents and purposes, it’s a general-release colorway. Towards the end of 2022, we obsessed over another GR colorway which felt like something more exclusive, too.

The 991 is an undebatable champion in the arena of everyday silhouettes. The chunky build offers extreme comfort and versatility, so it’s the perfect design to carry a bolder colorway like Wistful Mauve.

Shop the pink New Balance 991v1 below.

Image on Highsnobiety
New Balance991v1
Buy at New Balance

Want to keep browsing? Download the Highsnobiety app for all the hottest products and brands from the the Highsnobiety Shop. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

We Recommend
  • These Are the Best Football Boots to Buy in 2024
    • Sneakers
  • New Balance's Bulbous Beauty Is a Real Fruit Salad
    • Sneakers
  • The Best New Balance 550 Colorways So Far
    • Sneakers
  • New Balance’s 991 Sequel Shoe Enters Stealth Mode
    • Sneakers
  • New Balance's 991 Sequel Sneaker Just Can't Stop Servin'
    • Sneakers
What To Read Next
  • Swatch X Omega's New Blue MoonSwatch is as Rare as a Blue Moon
    • Watches
  • Martine Rose Is Putting Her Community First
    • Style
  • Kith's Villain-Themed ASICS Are Marvel-ous
    • Sneakers
  • Clarks & GOLF WANG Make Their Love Official
    • Footwear
  • This NIGO-Designed Guesthouse Comes With an Insane KAWS Sculpture
    • Design
  • Rice Is Perfume’s New Favorite Comfort Food
    • Beauty

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.