Amsterdam-based contemporary skate label Pop Trading Company is releasing a collaboration with Dutch book character Nijntje, popularly known as Miffy.

The collection, which drops on May 4th and will be available in the Pop Amsterdam Store, on its website and at select retailers like Goodhood, Opening Ceremony and END Clothing, includes corduroy trousers featuring an embroidered Miffy pattern, striped crewneck long-sleeve tees, a hooded sweat with Miffy chenille applique as well as caps and socks featuring the iconic character. Pieces will retail from $50 to $210.

Founded in 2013, Pop Trading Company initially started as a distribution company, selling skate brands like Palace and Polar within the Benelux market. An in-house line was launched in 2015 for the Fall/Winter 2016 season. It quickly found success among skate communities worldwide as well as luxury retailers.

Today, the menswear brand is stocked at globally influential stockists including Mr. Porter, United Arrows, Slam City Skates in London and at the Supreme store in Paris. It also operates its own store in the Red Light District in Amsterdam and has its own team of skateboarders.

Ahead of the collection’s release, Highsnobiety caught up with Pop Trading Company’s co-founder Peter Kolks.

Tell us about how the collaboration came about?

Being Dutch you naturally grow up with the Miffy character. When you're a little kid you have the toys, you flick through the imagery filled books founder Dick Bruna made, or maybe even had a Miffy bike.

Its funny to know that Dick Bruna didn't see himself as a children's book author, or an illustrator even, he saw himself more as a graphic designer, which is something we found interesting looking at this collaboration with Mercis, Dick Bruna's company that licenses his work.

How did you translate that into wearable designs?

The simple lines of [Bruna’s] work with Miffy and his work in general showcase the influence of Bart van der Leck and Gerrit Rietveld who were part of the iconic Dutch "De Stijl" art movement. Simplicity is key. Bright colors are another one. It’s a no-nonsense approach that we appreciate.

The other part, which is a big theme for us as a brand is contrast. Miffy is often used for products aiming towards little kids, obviously we wanted to take this to go a different route and see if we could make it fit in a more grown-up, menswear [environment], which obviously creates a different dynamic.

The market for collaborations is oversaturated. How do you cut through the noise?

I’m not even sure if we can really cut through all the noise, we are also not really trying to. The collaboration is just something we wanted to make, it’s part of how we would like our brand to be.

It’s the first time we went down this route, ’cause us skateboarders tend to rip things and flip them without asking, but the people at Miffy were very kind and open to our ideas, which also made this a meaningful partnership. They really understood what we were trying to do.

What To Read Next

  • Image on Highsnobiety

    Raf Simons' SS23 Sneakers Are for Fans Craving the Ozweego

    Sneakers
  • Image on Highsnobiety

    NOAH's Final adidas Collaboration Isn't for Superstars

    Style
  • Image on Highsnobiety

    Is Walter Van Beirendonck SS23 a 'Jojo' Reference?

    Style
  • Image on Highsnobiety

    Hiker Bros Dream of Dior Summer '23

    Style
  • Image on Highsnobiety

    Bodega’s NB Collab Keeps Things Simple

    Sneakers
  • Image on Highsnobiety

    Who's Buying Rudy Giuliani's $75 YEEZY Knock-Offs?

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.