For me, Pop Trading Company is one of the most underrated brands around. Doing the basics well since day dot, the Dutch label has gone from local skate shop to Burberry collaborations in only ten years.
Most impressively — but perhaps also to its detriment — it remains incredibly modest about its work to this day, never plastering ads or other marketing facades where they aren’t wanted, but instead letting its product do the talking. Refreshing, to say the least.
As Pop reaches its tenth birthday it isn’t about to change its approach, and for Spring/Summer 2023 is presenting yet another wardrobe of skate-inspired elevated daily garments and accessories, each of which adorn the brand’s epochal laid-back style notes.
The collection itself is dropping in two parts and features new suede jackets, knitted cardigans and a denim varsity jacket. The Hewitt Suit returns in a dark brown seersucker fabric, and there’s plenty of revisited button downs, polos, and hooded sweatshirts.
For the second part of the drop, Pop has revisited versions of its fully waterproof Oracle Jacket — one in black, one in navy — as well as welcoming the new corduroy Boxer Jacket and multiple striped mohair cardigans.
Downstairs, there’s a return for a new Carpenter Pant in Rinsed denim, three new colors of the Painter Short, and a lightweight black edition of the Phatique Pant with a neat contrasting white stitch.
The SS23 collection — which is available both online and in-store now — is yet another example of how less can be more when it comes to making great clothing, something Pop has garnered quite the reputation for.
