Yes, yes, the cliche of gawking at outrageously priced luxury products is so passé, so don't consider this a callout. Instead, I just wanna take a second to gawk at Prada's absolutely bonkers spread of ultra-expensive outdoor wares. I can't afford anything from the line, sure — maybe the $80 water bottle? — but I kinda admire it for being exactly what you'd expect: an uber-bougie celebration of excess in line with luxurious Tic-Tac-Toe sets and silver basketballs.
The Mountain apparel and accessories are obviously designed for the ultra-wealthy's treks from five-star resort to designated glamping spot, evoking classic campsite fare with hiking backpacks, packable blankets, and zip-off pants.
Of course, this being Prada, the functionality is balanced by luxurious Re-Nylon, plentiful Prada branding, and prices to match.
Take the $650 Prada frisbee, for instance: it's still a plastic circle with ridged edges, but it now comes with a white logo and — admittedly cool — buckled carrying strap that's basically a fancy frisbee holster.
$140 lunch boxes, $120 glass bowls, and cutlery sets ($85 - $420) were all concocted in partnership with eco-conscious cookware label Black + Blum, though the $550 dog leash (yep, more doggie wearables), $420 linen placemat set, and $875 hammock are pure Prada.
It's no surprise that the bags and apparel are as pricey as ever but really the only truly outré eye-popper is a $1,990 (!) yoga mat — at least its carrying strap comes with a nifty little pouch. Then again, if you're jetting off to the Amalfi Coast or Montenegro every summer, a couple g's for a yoga mat probably ain't much. Wouldn't know, myself.