Italian shoemaker Premiata has just launched a premium made-in-Italy running sneaker. The Sharky is the first in a new range titled Sizey and marks the beginning of a new chapter for the heritage brand, bringing a contemporary edge to its traditional approach of crafting classic footwear. In line with the new approach, the brand's digital campaign features four international creatives – Italian photographer Claudia De Nicolò, French creative-cum-designer Marc Kuakumensah, Berlin-based DJ Andrew Udeinya, and Russian rapper Ianis Badurov.

Premiata's history in shoemaking dates back to 1885 and a cobbler named Graziano Mazza who handcrafted footwear from his atelier in Le Marche region of central Italy. After his death, the company passed on to his son who renamed it Premiata in 1991. The tradition of handcrafting footwear in Italy continues to be a central part of the brand’s identity to this day with the focus, until recently, on classic styles such as brogues, oxfords, and boots. Naturally, with sneakers an increasingly prevalent across all areas of fashion, it was only a matter of time before the brand turned its attention to kicks.

The first in a series of sneakers to launch under the Sizey line, the Sharky sneaker is fitted with a piecey leather, suede, and mesh upper that sits atop a chunky off-white EVA sole complete with air insert and contrasted outsole. Finishing off the silhouette is branding on the tongue and heel as well as stamp-like symbols printed on the join of the upper and sole. The sneaker drops in five colorways including muted beige, petrol blue, and a multicolor pink-popped option and retails at €350.

The Sharky is available for purchase online and at select boutiques worldwide.

  • Project Coordinator:Carryover PR
  • Production:wnlab
  • Photographer:Stefano Carloni
  • Photo assistant:Nicholas Garlisi
  • Stylist:Ramona Tabita
  • Styling assistant:Lorenza di Romualdo
  • MUA:Bianca Bagnoli
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