Presentedby's bringing its London-based cave of wonders, by which I mean streetwear grails, to Qatar's Doha Design District in the form of a new consignment boutique.
Growing up outside of London, I recall the uphill battle of trying to order my first pair of Jordans from the States. Short story short, it was a failure, and it wasn't until close to a decade later I got my first pair.
When I made my first trip to New York, Flight Club was at the top of my list. Setting eyes upon walls and walls of grails from over the years made me wish we'd had a store like Flight Club growing up – not that I'd have been able to afford anything, mind.
When Presentedby opened its London-based boutique in 2017, it offered the same type of experience that you'd get across the pond. Every Jordan, YEEZY, Supreme hoody, or accessory that you've ever taken an L on would be lit up right before your eyes.
It served as a reminder that these types of consignment stores, for a long time, weren't a regular sight across the UK, and for many cities across the world, this remains true.
Presentedby's latest expansion takes it to Qatar's Doha Design District. The new store serves as more of an exhibition space than a traditional retail environment, thanks to its interior design approach – which has been conceived as a digital dune. The space blends Qatar's natural landscapes with a tech-first built, dynamic lighting and interactive floor and surface mapping for a fully immersive consumer experience.
The new Presentedby Doha Design District store is now open to the public.