Charity Auction Sees Iconic Fashion Houses Reimagine Luxury Grails in Blue
A slew of designers and landmark Maisons have joined forces for what just might be the most iconic fashion auction of the year. Even better, it's for all for a brilliant cause.
The household names have banded together in support of #ProtegeTonSoignant, a multi-disciplinary team whose mission is to provide equipment for French hospitals and caregivers serving on the front line amid the current pandemic. Each participant will reimagine one item form their inventory in the group's electric blue colors, which will then be auctioned on a dedicated platform. Bidding starts at €100, with the earnings going into a money pot to be distributed among those who need it.
As for who's involved? Well, it's essentially a high fashion dream team. In order, here's who's confirmed so far (the press release notes there are more big hitters to come):
Alexandra Golovanoff, Alice Balas, Alyx, Amélie Pichard, Ami Paris, Amrose, Andrea Crews, Anrealage, APC, Balenciaga, Berluti, Blue Marble, Bode, Bonpoint, Boramy Viguier, Botter, Bouchra Jarrar, ByRedo, Casablanca, Castelbajac Paris, Celine, Chanel, Comme des Garçons, Coperni, Dawei, Dior, Dries Van Noten, Each Other, Ernest W.Baker, Ester Manas, Etudes Studio, Francoise, Garcons Infideles, Gauthier Borsarello, Holiday, Imane Ayissi, Isabel Marant, Jérome Dreyfuss, Jil Sander, Jourden, Julie de Libran, Junya Watanabe, Karl Lagerfeld, Kenzo, Kitsuné, Koché, Kym Ellery, L’Uniform, Lanvin, Le Gramme, Lemaire, Léonard Paris, Longchamp, Louis Gabriel Nouchi, Louis Vuitton, Lutz Huelle, Marc Jacobs, Maison Rabih Kayrouz, Marcia, Miko Miko, Mira Mikati, Molli, Nina Ricci, Oamc, Officine Générale, Paco Rabanne, Patou, Phipps International, Pierre Hardy, Pigalle Paris, Rokh, Roseanna, Sacai, Schiaparelli, Sean Suen, Uniforme, and Victoria Tomas.
Bids for all pieces begin at €100. You can register here. Do make a note that the auction begins at 12 p.m. on May 1st through 11.59 p.m. May 4th.
It's not just the luxury fashion world that's doing its bit in light of the Covid-19 outbreak. Supreme and Palace have come through with charity items, too.
