Dubbed "Enjoy This With," the lookbook, which flaunts a series of tees, long-sleeves, caps, and a tracksuit, splices each look next to the musical albums that inspired it, resulting in a nostalgic explosion of shoegaze, post-punk and new wave classics (David Bowie, Peter Murphy, Chromatics, and the like).
Of the brand's name, Bortnik notes that it refers to a "pretty pink pill meant to be taken with a pairing of Slowdive and Cocteau Twins while blending in a dose of Bauhaus and The Cure. The subversive graphics embody the youthful rebellion of the 1990s filtered through a serene yet explosive sensibility. A modern-age time bomb set off in space."
Get a dose of candy-colored streetwear goodness by peeping Psychic Hearts's inaugural lookbook above.
Thirsting for more nostalgic rock-tinged brands? Read up on controversial LA-based label, PLEASURES.